Copywriting is hard. Copywriting is also incredibly important for the sales and marketing of any modern business. So how do you actually go about writing effective copy, especially if you aren’t a copywriting pro? In this article, we review some of the most...
What is Zapier and what does it do? Zapier is an automation platform that connects the different tools and software you use, allowing you to pass data between them and to automate manual work. You can build custom recipes for moving information between apps, and...
Today, teams deliver most presentations digitally. This offers limited options for engagement and requires coordinating calendars. To put the presentation in the hands of their targeted audience so they can guide themselves through it, the salesperson’s only...
In our last article, we looked at 7 digital marketing tools that are helpful for growing businesses, in areas such as social media, influencer marketing, lead forms, and SEO. In this article we explore 8 additional digital marketing tools from these other areas:...
Having the right digital marketing tools can make a massive difference to your bottom line, by allowing your sales and marketing teams to execute faster, at a larger scale, with better information, and with a more targetted approach. While digital marketing tools...
When it comes to building an impactful marketing strategy, it’s not about uncovering some specific “secret sauce”. Instead, it’s more about using a strategic process for hypothesizing and then refining a marketing strategy over time. This article will help. Do you...
