Delivering a successful presentation is hard work. And delivering one that closes a deal? That’s even harder.
Today, teams deliver most presentations digitally. This offers limited options for engagement and requires coordinating calendars. To put the presentation in the hands of their targeted audience so they can guide themselves through it, the salesperson’s only choice is to deliver a static pdf of the presentation.
The salesperson may never know if their prospect even opens the presentation. Now imagine there was a way to get that data, plus information about how much time your prospect spent with the presentation, which slides were viewed, and how much time they spent with each slide.
Depending on how you deliver presentations, you may be able to collect some of the metrics we’re about to explore. With Slidecast, all of this data is collected for you and can be easily accessed through the Slidecast analytics dashboard.
Whether you’re a marketer who is creating presentations or a sales leader using presentations to close a deal, this data can help you get better results.
The Basics: Metrics to Measure Presentation Success
1. Number of views.
A presentation can only be effective if it’s being seen.
Sales leaders need to know how many presentations are being delivered by each of their sales team members. This is a basic way to measure productivity. It can be a basis for incentive rewards or a signal that coaching needs to be provided to team members with low productivity.
For the marketing team, the number of views helps indicate interest in the topic presented and the impact of brand messaging. If a presentation is delivered digitally, this information is not hard to obtain, but only tells part of the story. We’ll address this in more detail below.
If people are not viewing a presentation once it’s delivered, it could signal that you have the wrong audience, or that your messaging is off the mark and needs to be adjusted to better engage your audience.
In the Slidecast analytics dashboard, you can track how many times each presentation is viewed.
2. Time spent viewing overall presentation.
If your audience is viewing your presentation, it’s important to know how much time they are spending with it. This metric is critical because the more time they spend viewing your presentation, the more likely they are engaged in what you have to say. Getting customers to engage with your message is critical to reaching your sales goals.
Slidecast lets you view the average and total length of time spent viewing your presentation.
Going Deeper with Slidecast: Individual Engagement
The Slidecast dashboard includes detailed analytics that shows you how individual contacts interact with your presentation, including how much time is spent with each slide. Now you have access to valuable data that tells you which slides are capturing the interest of each viewer and where they are engaging or disengaging during the presentation.
Imagine how your sales team will use this intelligence as they build their relationships with their clients.
You can use this information to trigger appropriate follow-up actions. For instance, a viewer who stays engaged with the entire presentation should be prioritized for a follow-up call or email. Perhaps you present three different products, each on its own slide. You can see which of these slides they spent the most time viewing and send a follow-up email with more information about that product.
If you integrate Slidecast with a platform like Hubspot that facilitates automation, you can trigger follow-up activities with no extra effort by your sales team. Each slide viewed can trigger a specific automated follow-up, whether it be an email to the contact or the assignment of a task to a sales team member.
And that’s not all, if you want to collect information about your contact, you can add forms or links in your presentation. This allows you to easily gather additional information that can help you better qualify your prospects.
How to Get Started
Just imagine how your team can use the information Slidecast provides. Your sales team can mine intelligence about how each prospect engages with the information they’ve provided.
You can also use this information to automate follow-up messaging and task assignments that will make your team more productive and efficient.
Is your team ready to start engaging instantly and sharing seamlessly? Let us show you how easy it is to create, send, and track impactful pitches, presentations, and product demos with Slidecast today!
