Presentations are extremely valuable in the sales process. While you can do your best to explain what you have to offer over a phone call, nothing beats a visual (or, even better, a series of visuals) that helps to tell the story of why a prospect should accept your offer.
However, if you ask prospective clients to download or log in to something to see your sales presentations, you may be unintentionally crippling your sales process.
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Requiring Downloads can Drive Prospective Clients Away.
A recent study has found that as many as 8 in 10 customers don’t want to download something to complete a transaction. That means that if you ask your customers to download your presentation or log in to something to view it, you may lose up to 80% of your prospects.
Your clients are unlikely to tell you they don’t want to download something. You’ll see that a prospect who seemed very interested hasn’t viewed the presentation and isn’t returning your calls.
Even if your clients download or log in to see your presentation, they will likely find it frustrating. The last thing you want to do is cause your client frustration when making a sales pitch.
You want to make it easy for your potential client to see your offer. Ideally, you won’t require them to visit their computer to see your presentation. You want to be able to go fluidly from sales calls to presentations just by sending a link.
Slidecast Destroys Barriers to Presentation Viewing
Slidecast makes it incredibly easy for a client to view your presentation. All they have to do is click a link you send through an email or messaging program, and the presentation will appear on their smartphone. The client has no reason not to follow through with watching the presentation.
Slidecast’s in-depth analytics lets you tell whether a client has viewed your presentation. Additionally, it offers insights into which slides they spent the most time. These insights can be very helpful during follow-up conversations. You can talk to your client about the aspects of your offering they seemed most interested in.
Slidecast enables you to easily create highly customized presentations to meet the needs of each client and sales pitch. Letting your customers know that you are sharing a presentation customized just for them can make it even more likely that they will view the presentation and respond favorably.
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Make Your Presentations More Likely to Result in Sales With Slidecast
Presentations can be a very effective way to show prospects what you have to offer and make a sale more likely. Slidecast makes creating customized presentations easier. It allows you to share them with your clients without logins or downloads.
