Presentations are extremely valuable in the sales process. While you can do your best to explain what you have to offer over a phone call, nothing beats a visual (or even better, a series of visuals) that help to tell the story of why a prospect should accept your offer.
However, if you are asking your prospective clients to download or log in to something to see your sales presentations, you may be unintentionally crippling your sales process.
Requiring Downloads can Drive Prospective Clients Away
A recent study has found that as many as 8 in 10 customers don’t want to have to download something to complete a transaction. That means that if you’re asking your customers to download your presentation or log in to something to view it, you may be losing up to 80% of your prospects.
Your clients are unlikely to tell you that they don’t want to download something. You’ll just see that a prospect that seemed very interested hasn’t viewed the presentation and isn’t returning your calls.
Even if your clients do download or log in to see your presentation, they are likely to find it frustrating. The last thing that you want to do is cause your client frustration when you are making a sales pitch.
You want to make it as easy as possible for your potential client to see what you have to offer. Ideally, you won’t even require them to go to their computer to see your presentation. You want to be able to go fluidly from sales calls to presentation just by sending a link.
Slidecast Destroys Barriers to Presentation Viewing
Slidecast makes it incredibly easy for a client to view your presentation. All they have to do is click a link that you send through an email or messaging program and the presentation will appear right on their smartphone. The client has no reason not to follow through with watching the presentation.
You’ll be able to tell whether a client has viewed your presentation and even which slides they spent the most time on thanks to Slidecast’s in-depth analytics. These insights can be very helpful during follow-up conversations. You can talk to your client about the aspects of your offering that they seemed most interested in.
Slidecast enables you to easily create highly customized presentations to meet the needs of each individual client and sales pitch. Letting your customer know that you are sharing a presentation that has been customized just for them can make it even more likely that they will view the presentation and respond favorably to it.
Make Your Presentations More Likely to Result in Sales With Slidecast
Presentations can be a very effective way to show prospects what you have to offer and make a sale more likely. Slidecast makes it easier than ever before to create customized presentations and get them in front of your clients without logins or downloads.
