Video is rapidly becoming one of the most compelling forms of media in marketing and in sales. A sales pitch video can be very effective at generating sales. Furthermore, it can be highly useful to you as a marketer, since you can create a video only once to be used in sales pitches over and over again.
By tailoring some aspects of how you present the video, you can make it feel like customized content even when it’s generic. Here is what you need to know about how to make a sales pitch video that will work well for your business.
Keep it Short
You have a lot of valuable content to offer. It can be very tempting to put it all into one video. However, your prospect likely doesn’t have the attention span to stay fully focused on a long video. It’s much better to make a couple of shorter videos and use them as needed than to put too much content into one video.
Around 50 to 60 seconds is the ideal length for your sales pitch video. If it ends up being a few seconds shorter or longer, don’t worry about it, but aim for a video of around this link.
You will surely want to rely on a script of some sort to make sure that you cover the information you want to cover in your video. However, reading directly off of a script can come off as artificial and uninteresting and may make your prospect less likely to pay attention.
Rather than having a script covering every word that you need to say, have a couple of bullet points prepared to make sure you don’t miss anything important. Practice delivering your presentation as if speaking to a friend several times before shooting the video.
Target Your Video
While you are likely to use your sales pitch video over and over again with a range of different prospective clients, you don’t want to paint with too broad a brush. You want your client to feel as though the video were targeted to their unique needs. Group prospective clients into classifications with similar needs so that you can create a tailored video specifically pointed towards those needs.
Rather than showing the video to clients directly, it’s a good idea to put them into a Slidecast presentation with information tailored specifically to individual clients to increase the sense of personalization in the video.
Make Great Sales Pitch Videos
The right sales pitch video can dramatically increase your chances of landing a prospective client. Make sure to keep videos at an ideal length, speak naturally, and target your video to particular needs, and you are very likely to see a great return on your investment into these videos.