Video is rapidly becoming one of the most compelling forms of media in marketing and sales. A sales pitch video can be very effective at generating sales. Furthermore, it can be highly useful to you as a marketer since you can create a video only once to be used in sales pitches repeatedly.
By tailoring some aspects of how you present the video, you can make it feel like customized content, even when it’s generic. Here is what you need to know about how to make a sales pitch video that will work well for your business.
Keep it Short
You have a lot of valuable content to offer. It can be very tempting to put it all into one video. However, your prospect likely doesn’t have the attention span to stay fully focused on a long video. It’s much better to make a few shorter videos and use them as needed than to put too much content into one video.
Around 50 to 60 seconds is ideal for your sales pitch video. If it ends up being a few seconds shorter or longer, don’t worry about it, but aim for a video around this link.
You will surely want to rely on a script to ensure you cover the information you want in your video. However, reading directly from a script can come off as artificial and uninteresting and may make your prospect less likely to pay attention.
Rather than having a script covering every word you need to say, have a couple of bullet points prepared to ensure you don’t miss anything important. Practice delivering your presentation as if speaking to a friend several times before shooting the video.
Target Your Video
While you are likely to use your sales pitch video repeatedly with a range of prospective clients, you don’t want to paint with too broad a brush. You want your client to feel as though the video was targeted to their unique needs. Group prospective clients into classifications with similar needs so that you can create a tailored video specifically pointed toward those needs.
Rather than showing the video to clients directly, putting them into a Slidecast presentation with information tailored specifically to individual clients to increase the sense of personalization in the video is a good idea.
Make Great Sales Pitch Videos
The right sales pitch video can dramatically increase your chances of landing a prospective client. Make sure to keep videos at an ideal length, speak naturally, and target your video to particular needs, and you are very likely to see a great return on your investment in these videos.