When it comes to building an impactful marketing strategy, it’s not about uncovering some specific “secret sauce”. Instead, it’s more about using a strategic process for hypothesizing and then refining a marketing strategy over time. This article will help. Do you...
How viewing sales through a consultant’s lens is a game-changer Customers expect a more consultative sales process these days. They are more informed, and expect better content, more information, clarity into the buying decision, etc. If you’ve got any kind of sales...
While the landscape of marketing is constantly evolving, I do have some good news…Email Marketing still works! As of 2019, email generates $42 for every $1 spent (that’s a 4,200% ROI), making it one of the most effective marketing channels. In this article we’ll be...
Video is rapidly becoming one of the most compelling forms of media in marketing and in sales. A sales pitch video can be very effective at generating sales. Furthermore, it can be highly useful to you as a marketer, since you can create a video only once to be used...
